Web Site Stategy - jcheves

E-COMMERCE

This is a very fluid business. As a designer, I have always been involved in creating traditional media, print advertising, brochures, etc, and there is a predictable stability about print materials.
The Web is still a challenge for designers and webmasters. With security issues and new technology ever emerging, creating a site that can work on different platforms—Mac, PC, different browsers, and mobile devices can be difficult. Every time you do anything, it changes the look and performance of your site. It would be advisable to consider hiring someone who has worked with a variety of sites because it is more difficult than it should be. There are a lot of little things that can catch you and could potentially crash your site. This is especially true if you are conducting e-business and e-commerce. I think that it is important to work with someone who has done the deal and knows what is involved.

At the core of each site is the content that users spend time trying to find. Two things will determine if your users continue their experience or dump out and go elsewhere.
First, and perhaps most important, is a logical organization of the content. Second, is a well designed interface that encourages the user to continue his quest. I have found that the best solutions employ a continuity of design. Once people get to the site, they should get a good sense of what you or your organization is about. They should know what they are in for if they use the sevices offered, what kind of information is available, expediting a decision to determine if your service or organization can fit their needs. An attractive, well organized interface is vital to keeping viewers interested. And, a little spash of Flash can also be added to pique interest.

Judicious use of php, javascripting, and asp can generate a dynamic user friendly experience for your valued and potential clients. While I am primarily a graphic designer, I have partnered with experienced and knowlegable programmers with expertise in databasing and secure online purchasing. A close relationship is maintained with all parties throughout the various phases of a project.

I've also found that the web is a great tool for qualifying people for sales calls, mailing lists, and job opportunities. Non-invasive methods should be used to gather information, and a clear privacy policy should be available.

The Web is an excellent way to connect you or your organization with the public. But to bring people to the site, it is critical to promote it, and I've found that traditional media may work best for doing that. Some of the sites I have designed have used postcards, direct mail, and incorporated print advertising to promote their new service. An extensive program of submission to the major Search Engines further extends your ability to promote the site to those who have not received the information with traditional means.

Further, Newsletters can provide a portal to introduce new products or services and are another way to keep the public informed of the latest progress of your organization.

Having said all this, if you wish to check out my qualifications and view websites I have completed please click the various links on this page.